Making
lucid dreaming
a part of a healthy, balanced life.
Sleep better through the power of dreams
Along with two co-founders, I started YouDreaming—a CPG company offering a natural, evidence-based approach to healthy sleep through lucid dreaming. We created a training program based in cognitive behavioral therapy that teaches your mind to lucid dream while promoting healthier, more fulfilling sleep.
THE STORY
Making sleep exciting again
Many companies try to solve poor sleep through tedious bio-tracking or medical sleep aids, but none address the underlying problem: sleep is seen as just another thing to optimize.
By teaching people to access the infinite possibilities of their imagination and create dream worlds of their own, we made sleep something to look forward to—not just endure.
An adult bedtime story
As part of our launch strategy, we wrote an adult bedtime story to illustrate how lucid dream training works. Here are some of my favorite pieces of artwork from the artist we partnered with, Wenyi Geng.
A supplement and training program
We offered an herbal supplement to promote restful sleep and vivid dreaming, paired with an evidence-based dream journal to track your adventures.
I designed the brand label featuring the Star—the protagonist's teacher in our bedtime story—as the primary brand asset.
Learning good lessons the hard way
There were many lessons from this founding experience. The hardest was learning how much pressure starting a company puts on one's mental health.
For one of our co-founders, it proved to be too much. We were forced to close the company just months before opening our online store. It reinforced how important co-founder relationships and mental health are when building a business.